INTRA helps build a stronger team by keeping players and coaches connected in one place.
Athletes can see what their teammates are doing, stay on track with shared goals, and push each other to stay consistent. Coaches can give direct feedback and keep communication clear, which helps build trust and stronger relationships. Even when training happens individually, the team still feels connected and working together.
Coaches operate within a large network, so I developed a stakeholder map to understand how INTRA fits into and supports these relationships.
UX Research
Insights from my UX research directly informed the feature prioritization, leading to a MoSCoW framework that defines what the platform needs to deliver. This helped me then define the product goal.
Building out User Experience
With the core features defined, I began developing the user experience by creating information architecture and site maps to organize how content would be structured and accessed across the platform for each user.
refinements from user testing
After user testing and feedback from industry professionals, I identified key areas for improvement and made the following updates.
Product Solution
Promotional Website
On-Field Signage
Social Media
